Anyone can have a store and sell OEM parts. However, few companies manage to create a community that believes in their business and makes people choose them to buy the Harley-Davidson OEM parts they need. When we talk about a community we don’t mean having a lot of followers on your social networks. We mean that you, as a company, generate enough support for a large number of people to trust you. This is achieved in different ways.
While it is important to sell Harley-Davidson OEM parts, trust is built through time and dedication. You have to become what is called an “authority figure.” Basically it means that people in your community believe everything you say. But how do you build such a community?
Every community is shaped by consistency, honesty and useful information
To build a community, the last thing you need to do is sell. The idea is … Read more